material used to wrap the trunks of newly planted or transplanted trees or to protect thin-barked mature trees when they are newly exposed to the sun (see sunburn and sunscald).
tree wrap (Wikipedia)
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A tree wrap or tree wrapping is a wrap of garden tree saplings, roses, and other delicate plants to protect them from frost damage (e.g. frost cracks or complete death). In the past it was made of straw (straw wrap) . Now there are commercial tree wrap materials, such as crepe paper or burlap tapes. Tree wrapping is also used to prevent saplings from sunscald and drying of the bark. A disadvantage of tape wrapping is dampness under the wrapping during rainy seasons.